From Mexico

to the world

Expand a mexican brand global leadership in more tan 30 countries.

Building a new graphic identity, from the Bimbo’s main assets and its brand philosophy.

Bimbo´s typography since 1970

Comercial logo

Brand’s philosophy

Achieving a gifted logo of endearing elements and meaning.

And creating unique assets that bring personality and cohesion in each brand touchpoint.

Color Palette

Brand Strategy

Innovation · Brand Personality · Tone of Voice

Brand Identity Design

ID Design · Editorial Design · Corporate comunication · Global Brand Management · Brand Guidelines

Brand Production

Ink Separation · Print Proofs · Print Supervision