How to create a

Love Brand

Iconic to love.

Panditas is Ricolino’s most iconic and recognized brand. However, their characters looked outdated and didn’t connect with new generations.
Construction of new 3D characters made the product come alive with a sparkling personality, becoming the real stars of the candy category.

We took advantage of the brand equity and created powerful line extensions.

The stars of the show

Our characters quickly became the stars of packaging, ad campaigns, events, merchandising, concert venues and social media. Their unique personalities caught the audience, transforming Panditas into a love brand.

Brand Strategy

Innovation · Opportunity Mapping · Brand Architecture · Brand Personality · Tone of Voice

Brand Identity Design

ID Design · Product Design · Packaging Design · Editorial Design · Character Design · Brand Licensing
Product Shooting · Global Brand Management · Brand Guidelines

Brand Production

Legal & Technical Specs · Ink Separation · Print Proofs · Product Mock Ups · 3D Modeling Package Digital Rendering · Print Supervision